Real Estate website companies are a dime a dozen.  There are dozens of them out there - some local, some national.  I get calls from people every single day saying, “How does Top Producer Websites compare to X Company?”  Most of the time I have to say, “I have never heard of X Company.”  Not because I am not informed, but rarely do I hear that company’s name ever again.  I don’t know if it’s becasue a lot of the mare fly-by-night, or just so local that when I take calls from all over North America, it’s just rare to get someone else in that immediate area.

There are some really compelling reasons for REALTORS to run a Top Producer Website.

1. Top Producer 8i Compatibility - If you already use Top Producer 8i, there is a level of integration that is met when they work together that you can’t get with any other website.  From a one-click load of listings from your Listings Manager to the website, to Open House Calendar updates, to automatic blogging features that allow you to both increase exposure on your listings and closings and drive up your SEO, seamless integration has major benefits both to your schedule and to your prospect of generating even more leads from your website.
2. Do I Need Another Website?  Yes!  There are so many REALTORS out there who still don’t get the importance of internet marketing.  Many think they do, because they have www.joetherealtor.com locked up and a wonderful photo of their face on their own personal page. Of course, long gone are the days when a web presence was simply a glorified high-tech business card.  Now, the name of the game is developing a lead flow from your websites.  If they aren’t producing leads, then they are a waste of money.  But why more than one website?  Because the big guns - the brokerages, the franchises have spend thousands of dollars locking up the top placements in things like “New York Real Estate” etc.  Your business may cover your whole city, but you can’t afford the money it would take to get high up in those types of search terms.  The affordable way to gather leads from all of your coverage area is to have specialized websites for each catchment - each neighborhood, each sub-community that you cover.  Less competition means cheaper costs in terms of getting to the top - and if you are careful enough, you may be able to do it with organic SEO alone!  Top Producer Websites all include free unlimited technical support including SEO - you can call every week if you want, and reoptimize your sites.
3. My website already gets great results.  Why switch?  You don’t have to.  As I mentioned above, adding to your website collection gives you a more diversified lead base, and more angles to capture more business. Adding Top Producer Websites, especially if you already have Top Producer 8i, will guarantee that the extra leads will be integrated seamlessly with your followup systems, minimizing yoru workload and maximizing your prospects!
4. BONUS Reason: Integrated blogging!  Each Top Producer Website comes with an integrated blog system, absolutely free.  You can run it as a separate blog page, or you can mesh it right into your website.  I mentioned above that you can have auto-blogging enabled if you have Top Producer 8i tied to your website, which takes the stress off coming up with new articles every day.  If you don’t already have a blog, this will get you going in the right direction and heavily juice your SEO on your site.

There are probably many more reasons to try Top Producer Websites, but this is a short primer.  Email, Twitter, or call me if you’d like to try one out!